In case you missed it, Pfizer’s COVID-19 vaccine was given full approval on Monday, as well as a new name – ‘Comirnaty‘ So where on earth did they come up with that name?
It’s the work of Brand Institute, a pharmaceutical consulting firm that specializes in “the development of brands and identities”. Pfizer says the name “represents a combination of the terms COVID-19, mRNA, community, and immunity”.
Other names considered include Covuity, RnaxCovi, Kovimerna, and RNXtract – all of which were trademarked this summer. Do you think you could come up with a better name than ‘Comirnaty’?
Would one of the other names have been better?