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Why The Heck Is The Pfizer Vaccine Now Called ‘Comirnaty’?

An Israeli health worker prepares a dose of the Pfizer-BioNtech COVID-19 vaccine on August 13, 2021, at the Maccabi Health Service in the Israeli town of Rishon Lezion, as Israel launches its campaign to give booster shots to people aged over 50, in a bid to stem spiking infections driven by the Delta variant. - Israelis rushed to sign up for the booster shots, with the nation's largest health provider, Clalit Health Services, reporting this morning it gave 5,000 shots to people between ages 50-59.
(Photo by AHMAD GHARABLI / AFP) (Photo by AHMAD GHARABLI/AFP via Getty Images)

In case you missed it, Pfizer’s COVID-19 vaccine was given full approval on Monday, as well as a new name – ‘Comirnaty‘ So where on earth did they come up with that name?

It’s the work of Brand Institute, a pharmaceutical consulting firm that specializes in “the development of brands and identities”. Pfizer says the name “represents a combination of the terms COVID-19, mRNA, community, and immunity”.

Other names considered include Covuity, RnaxCovi, Kovimerna, and RNXtract – all of which were trademarked this summer. Do you think you could come up with a better name than ‘Comirnaty’?

Would one of the other names have been better? 


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