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Lil Nas X and Taco Bell Serve Up Partnership for ‘Montero’

Lil Nas X, winner of Best Music Video and Best Pop Duo/Group Performance for "Old Town Road" and Album of the Year for his EP, 7 poses in the press room during the 62nd Annual GRAMMY Awards at Staples Center on January 26, 2020 in Los Angeles, California.
(Photo by Amanda Edwards/Getty Images)

Lil Nas X has officially gone from former cashier to current “Chief Impact Officer” over at Taco Bell.

In partnership with the restaurant chain, Nas X will be creating “an exclusive experience” around the upcoming release of his album “Montero” and rewarding young creatives via the Taco Bell Foundation’s Live Más Scholarship.

Nas X has already been featured in a commercial for the chain’s breakfast options and they say more “fan engagement opportunities” will be announced later this fall and Nas X is supposedly coming up with some “menu innovations” as well.


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