Lewis Capaldi Memes Himself after Game Show Episode

Lewis Capaldi is making fun of himself after this moment from the game show Who Wants to be a Millionaire:

The contestant had no idea who he was. Naturally he took to Twitter to keep the joke going…

‘I don’t even know who Lewis Capaldi is’ merch coming in the next few days pic.twitter.com/9NDGO0udCI

— i don’t even know who lewis capaldi is (@LewisCapaldi) September 8, 2020

Not only did he change his Twitter handle to “I don’t even know who Lewis Capaldi is” but the Tweets kept coming…

Me: wow can’t believe we’ve sold 1 million copies of my album in the U.K. this week, I’ve made it!!

Life: pic.twitter.com/ug8z4p9sRz

— i don’t even know who lewis capaldi is (@LewisCapaldi) September 8, 2020

There’s even a merch line now…

The king of exploiting a joke long after it’s stopped being funny for monetary gain is back!! 💰 Very limited ‘I don’t even know who Lewis Capaldi is’ merch available from the link below! https://t.co/viFz8XUVlL pic.twitter.com/cQNISgTh4c

— i don’t even know who lewis capaldi is (@LewisCapaldi) September 10, 2020