Soon you’ll be able to find a Band-Aid that matches your skin tone.
In a message posted Thursday to Instagram, the company announced that they are “committed to taking actions to create tangible change for the Black community.”
One of which is their new line of bandages, featuring “light, medium and deep shares of Brown and Black skin tone that embrace the beauty of diverse skin.”
In addition, Band-Aid also said they are making a donation to the Black Lives Matter movement.
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We hear you. We see you. We’re listening to you. We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community. We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you. In addition, we will be making a donation to @blklivesmatter. We promise that this is just the first among many steps together in the fight against systemic racism. We can, we must and we will do better.
— Josh Pirtle (@fluffy__duck) June 12, 2020